Objective:

To introduce Garnier's Super UV Cooling Water Gel Sunscreen to a younger audience by transforming sunscreen application from a mundane task into a vibrant, daily ritual. The goal was to position the product as an essential for staying cool and protected in the summer heat.

 

Insight:

In the sweltering summer months, the sun doesn't just affect the skin—it impacts moods and daily comfort. There's a cultural resonance in seeking relief from the heat, and this campaign taps into that desire for coolness and freshness amidst rising temperatures.

 

Execution:

To capture this idea, we turned to 90s nostalgia — taking the iconic track and flipping it into a playful summer anthem. The film features Rasha Thadani and Vedang Raina, styled as pop-cool Gen Z stars on a fantasy summer ride.

As the heat starts to get to Vedang, Rasha saves the day — and his mood — with Garnier’s Cooling Gel. What follows is a tongue-in-cheek music video moment with the two breaking into a revamped version of the song, transforming the vibe from flustered to fresh.

The styling is Y2K meets now. The energy is meme-able. The film is made to be replayed, shared, and sung along to.