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Docomo created a campaign for their telecom service called "Bhalai ki supply". As an extension to that campaign we created a website for them where people could upload memes and redeem points and free recharges.

People could upload content and the buffalo eats it up and the content plays on the screen with the cogs moving starting the whole movement of doing "bhalai"

The buffalo then drops a reward for people to redeem it in form of a recharge.

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