Objective:
Reposition Charmis as a youthful, vibrant skincare brand that resonates with Gen Z and Millennials, while retaining its legacy of trust and care.

 

Campaign Narrative:
Charmis has been a part of your grandmother’s and mother’s skincare stories. Now, it’s time to rewrite the narrative for you. With a refreshed formula, bold aesthetics, and a promise to keep your skin glowing, Charmis is ready to help you conquer today’s fast-paced world. Because young skin deserves a cream that understands modern challenges.

 

Campaign idea

Skin so fab! Just swish dab dab!